Exploiting Facebook data to influence voters? That’s a feature, not a bug, of the social network

Profit From The Net

With each comment, like and share, users provide Facebook with a deeply personal window into their lives. The result of that voluntary behavior? Advertisers looking to finely target their pitches can glean someone’s hobbies, what they like to eat and even what makes them happy or sad — propelling Facebook’s ad revenue to $40 billion last…

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